Magnolia Blossom Boutique

About Magnolia Blossom Boutique

This logo story goes back to early March. I attended a fundraising event for the Baptist Children’s Home in Carmi, Illinois. They revealed a pregnancy resource clinic call GraceHaven located in Mt. Vernon, Illinois. The clinic provides education and other important services to clients. The clinic will house a baby boutique that expecting parents can shop with points earned during educational courses.

With seven years of experience in the boutique space, my heart wanted to be involved. I recommended that we create a separate brand for the baby boutique. This will elevate the shopping experience for the clients.

The Logo

GraceHaven already had established branding. The color palette is a soft pink and green with a magnolia flower. We kept these elements consistent while creating a unique logo for the boutique. After brainstorming the perfect name, we decided on Magnolia Blossom Boutique. I love how the magnolia flower represents femininity, beauty, pure intentions and dignity. What a perfect symbol for a great cause.

With specific elements, I went straight to work brainstorming logo concepts. Once I narrowed it down to five strong options. The team at GraceHaven picked their favorite. After a few rounds of revision with feedback, we ended up with a beautiful design. I know the clients at GraceHaven are going to feel special when they enter the new baby boutique space. I’m so excited to see it in person once it is ready!

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