5 Easy Website Tips for 2020 Holiday Online Shopping Experience
With companies like Target planning to release holiday deals in October, expect the holiday shopping season to happen much earlier this year. If your business has a brick-and-mortar location, get your decorations out early and create a space that is positive and welcoming. Customers want and need the holiday cheer this year.
In previous years, the focus of the holiday season has been on family gatherings, holiday prep, gift-giving, and shopping as a holiday tradition itself. This year, holiday gatherings are expected to be more intimate. Family traditions will be celebrated from afar with less travel. There will be an increase of gift-giving through the mail.
According to Morning Consult, “nearly half (47 percent) of Americans plan to do most of their holiday shopping online.” Now is the time to refresh your e-commerce website. (And if you don’t have one yet, let’s brainstorm!)
Here are 5 easy tips to get your website in shape:
Refresh your homepage with Christmas-theme images and videos.
Create an online gift guide to help your customers find bestsellers.
Offer bundle gift boxes.
Clean up your website collections and navigation to ensure it is user-friendly.
Review and update your return policy information if needed.
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This bundle includes checklists and systems allowing you to plan and schedule your holiday marketing so you can focus on what matters most: providing excellent customer service and a remarkable shopping experience.
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