Little Lavish Accessories
“The aesthetic is simple luxury,” said Mollie Michelle of Little Lavish Accessories.
Mollie had a dream that seemed slightly out of reach. She knew the aesthetic she wanted, but didn’t know how to make the dream a reality. She had a Pinterest board full of decadent colors and luxurious textures. That was the first step in this brand identity journey.
About Little Lavish Accessories
Little Lavish Accessories is Mollie Michelle’s dream business. She has a love for little glamorous details that elevate an everyday look. While making her place in the beauty industry, Mollie is curating delicate accessories for her online boutique.
Brand Development
Mollie is a beauty professional trained in hair and makeup. She started her online accessories shop with one product, a keychain with a cute blow dryer detail for hairstylists. As she sold that one keychain, she knew she wanted to scale her shop. However, she had set up a very basic e-commerce website with the name “Keychains Shop.” Mollie knew she had to make a drastic change in her brand to become the simple luxury accessories boutique of her dreams.
The first mission was to brainstorm a new business name. We needed something that would allow for growth while still defining her business. It wasn’t enough to just have the perfect name, we needed to secure the domain. I went to work creating a list of potential names that also had the domains available. After creating a list of ideas, Mollie became the proud owner of Little Lavish Accessories. And let me tell you…I’m OBSESSED with the business name. It’s so fun to say while also representing the purpose behind the brand.
The new business name gave me so many ideas for the logo. I created dozens of concepts and sent them to Mollie for feedback. “This is so difficult!” she responded. After a couple of days, she got back to me and she picked my favorite of the option. The elegant typeface and the dainty heart is the visual representation of the accessories available at Little Lavish Accessories. The deep bronze color adds sophistication.
“I LOVE THIS!” Mollie exclaimed.
E-Commerce Design
Once the logo was established, I got to work transforming the Little Lavish Accessories online boutique. I created a modern and sophisticated layout that allows her jewelry collections to take center stage.
I am so excited for Mollie Michelle and Little Lavish Accessories. This is just the beginning for Mollie and her incredible brand. Follow Little Lavish Accessories on Instagram and Facebook so you are up-to-date on new arrivals!
Boutique Branding
If you are launching a fashion or lifestyle boutique, branding is key. You may be brand new or need a brand refresh. Either way, let’s brainstorm today and define your place in the boutique space! I look forward to hearing from you!
About Brainstorm Boutique
Brainstorm Boutique is a small and sophisticated creative agency offering specialized services in logo and brand development, ecommerce website design, social media strategy, custom content calendars, creative copywriting for blog posts and email campaigns, brand photography and videography. What are you waiting for? Let’s brainstorm!